What is Marketing Automation?
Marketing automation software runs repeatable marketing work such as email programs, lead nurturing, scoring and campaign workflows.
Why does Marketing Automation matter for marketers?
It is how many B2B teams turn leads into pipeline, and it is the system most exposed to AI-driven redesign.
Where does Marketing Automation stand today?
Phave launched an AI-native platform in September 2026, priced on monthly active recipients; HubSpot and Salesforce are adding agents to their own automation.
Common use cases
- Email and nurture programs
- Lead scoring and routing
- Campaign orchestration
Marketing automation software runs repeatable marketing work such as email programs, lead nurturing, scoring and campaign workflows.