CMS & DXP
Adobe
Adobe is a software company, headquartered in San Jose, California, whose enterprise offering includes Experience Manager, Experience Platform and Commerce. It completed its acquisition of Semrush in April…
Directory
Vendors
The companies shaping the martech stack, linked to the coverage that mentions them.
Analytics
Amplitude
Amplitude is a San Francisco digital analytics company for product and marketing teams, listed on Nasdaq as AMPL since a direct listing in September 2021. It says it…
Customer Experience
Braze
Braze is a customer engagement platform founded in 2011 as Appboy and listed on Nasdaq as BRZE since November 2021. It says more than 2,700 brands use it…
CMS & DXP
Contentful
Contentful is a headless content platform. Salesforce announced a definitive agreement to acquire it on June 1, 2026 and says it completed the acquisition on September 1, 2026.
Advertising & AdTech
Criteo
Criteo is a Paris-based advertising technology company founded in 2005. It trades on Nasdaq as CRTO and reported 2025 revenue of $1.94 billion.
CDP
Databricks
Databricks is a data and AI company, headquartered in San Francisco. In June 2026 it announced CustomerLake, an agentic customer data platform built into its lakehouse, in private…
Advertising & AdTech
Dianomi
Dianomi is an advertising network focused on financial advertisers, working with more than 600 advertisers and publishers. Taboola announced an offer to acquire it in September 2026.
Advertising & AdTech
Flamel.ai
Flamel.ai runs localized paid advertising campaigns across Google, Meta and ChatGPT. Yext signed a definitive agreement to acquire it in September 2026.
Data & Infrastructure
Foursquare
Foursquare is a location-data company, headquartered in New York, that says it has 100 million points of interest in 200 countries. Infillion announced plans to acquire it in…
Customer Experience
Genesys
Genesys is a privately held customer experience and contact centre software company founded in 1990 and based in Menlo Park, California. Wikipedia reports 2022 revenue of $2.0 billion.
Advertising & AdTech
Google is a technology company, headquartered in Mountain View, California, whose advertising products include Google Ads and Google Analytics. In 2026 it began moving Dynamic Search Ads campaigns…
Social & Community
Hootsuite
Hootsuite is a Vancouver social media management and listening company founded in 2008. It agreed to acquire Talkwalker in April 2024 and describes its product as an all-in-one…
CRM
HubSpot
HubSpot is a customer platform company, headquartered in Cambridge, Massachusetts, that sells CRM, marketing, sales and service software. In April 2026 it launched HubSpot AEO and outcome-priced AI…
Advertising & AdTech
Infillion
Infillion is an advertising technology and measurement company. In September 2026 it announced plans to acquire the location-data company Foursquare.
Acquired
Data & Infrastructure
Informatica
Informatica is an enterprise data management company in Redwood City, California. Salesforce completed its acquisition on November 18, 2025, and the company now trades as Informatica from Salesforce.
Customer Experience
Klaviyo
Klaviyo is a Boston-based marketing and customer data platform for online brands. It says it has more than 205,000 paying customers, and it has been listed on the…
Advertising & AdTech
LiveRamp
LiveRamp is a San Francisco data connectivity and clean-room company listed on the NYSE as RAMP. In May 2026 Publicis Groupe agreed to acquire it for $38.50 a…
Acquired
Email & Messaging
Mailchimp
Mailchimp is an Atlanta email and marketing automation platform founded in 2001. Intuit bought it for about $12 billion in 2021 and sells it as Intuit Mailchimp.
Advertising & AdTech
OpenAI
OpenAI is an artificial intelligence company, headquartered in San Francisco, and the maker of ChatGPT. In 2026 it began running advertising in ChatGPT, first as a pilot and…
CMS & DXP
Optimizely
Optimizely is a digital experience platform vendor that grew from an A/B testing company founded in 2010. Episerver acquired it in 2020 and took its name in 2021.
AI
Phave
Phave is a marketing automation company founded by Jon Miller, a co-founder of Marketo and Engagio, and Nick Bonfiglio, formerly of Marketo. It launched in September 2026.
CRM
Pipedrive
Pipedrive is a sales CRM company founded in Tallinn, Estonia, in 2010 and now headquartered in New York. Vista Equity Partners holds a majority stake following a 2020…
SEO & Search
Profound
Profound sells an AI-visibility platform. In February 2026 it raised a $96 million Series C led by Lightspeed at a $1 billion valuation, and says more than 700…
AI
Salesforce
Salesforce is a customer relationship management (CRM) software company, headquartered in San Francisco. In June 2026 it announced AI agents for marketing teams and an agreement to acquire…