- Website
- business.adobe.com
Adobe describes Marketo Engage as an AI-powered enterprise marketing automation solution built to scale personalized buyer engagement and grow pipeline and revenue. Adobe acquired Marketo in 2018 (see the timeline entry on the acquisition).
What Adobe says it does
- Campaigns: plan, run and measure personalized omnichannel campaigns, from batch email to multi-step programs, across email, web, mobile, chat, events, webinars and digital advertising.
- Lead and account scoring: automatically scores and routes leads and accounts based on behavior, profile and sales-readiness in real time, with a native two-way CRM integration.
- Content: generative AI to create and personalize content across channels.
- Analytics and attribution: built-in dashboards, customizable reporting and multi-touch attribution.
- AI interface: a conversational interface and agentic AI inside existing workflows.
Adobe ecosystem
Adobe lists activating audiences from Real-Time CDP, Adobe Dynamic Chat for capturing and qualifying demand in a session, and links to the rest of its business products. Pricing is not stated in the sources we reviewed.