Timeline Event

Klaviyo goes public on the New York Stock Exchange

Date
September 20, 2023
Kind
Industry development
Significance
Moderate

Klaviyo priced its initial public offering on September 19, 2023, at $30 per share, above the raised range of $27 to $29 it had set a week earlier (the original range was $25 to $27). The shares began trading on the New York Stock Exchange as KVYO on September 20, 2023.

The numbers, as reported by CNBC

  • 19.2 million shares were sold: 11.5 million by Klaviyo and 7.7 million by existing stockholders.
  • That put the value of the company at a little over $9 billion on a fully diluted basis and brought Klaviyo about $345 million.
  • The stock opened at $36.75 and closed its first day at $32.76, about 9% above the offer price.

The figures come from press reports of the pricing; the company’s own announcement is listed in the sources.

Why it matters

Klaviyo is a marketing platform for online merchants that grew around email and customer data. A listing priced above its raised range shows investors were willing to pay for a platform built on merchants’ customer data.

What happened next

Klaviyo remains listed as KVYO; this site tracks it as a vendor.

Sources

  1. CNBC: Klaviyo rises 9% in muted NYSE debut after software vendor priced IPO at $30 a share (opens in a new tab) News report ·
  2. CNBC: Klaviyo valued at $9.2 billion after pricing IPO above range (opens in a new tab) News report ·
  3. Klaviyo investor relations: Klaviyo announces pricing of initial public offering (opens in a new tab) Press release ·

Coverage on MarTech Roundup

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