Optimizely

Optimizely describes itself as a digital experience platform that brings marketing and product teams together to create and optimize digital experiences across channels. Its main offering is called Optimizely One.

History

• Optimizely was established in January 2010 by Dan Siroker and Pete Koomen, who had both worked at Google.
• Episerver announced its acquisition of Optimizely on September 3, 2020, and the deal completed on October 21, 2020. On January 27, 2021 Episerver rebranded the combined company as Optimizely.
• The company has since added a customer data platform (Zaius), marketing orchestration (Welcome) and warehouse analytics (NetSpring) through acquisitions, according to Wikipedia.

What the company says about itself

Optimizely says it has more than 1,600 employees and is led by chief executive Alex Atzberger. It lists analyst recognition on its company page, including Leader in the Gartner Magic Quadrant for Content Marketing Platforms, Leader in the Forrester Wave for Digital Experience Platforms (fourth quarter 2025) and Leader in the Gartner Magic Quadrant for Personalization Engines (2026). These are the company’s own claims about third-party reports.