SEO & Search
Scrunch
Scrunch sells software that helps brands appear accurately in AI answers; its AXP product serves more than 500 brands and agencies, according to Sitecore. Sitecore announced in June…
Directory
Vendors
The companies shaping the martech stack, linked to the coverage that mentions them.
Acquired
SEO & Search
Semrush
Semrush is a search and brand-visibility software company with more than 28 million users, according to Adobe. Adobe completed its acquisition on April 28, 2026, and says Semrush…
Commerce
Shopify
Shopify is an Ottawa e-commerce platform company founded in 2006. It reported 2025 revenue of $11.6 billion, up 30%, and co-developed the Universal Commerce Protocol with Google in…
CMS & DXP
Sitecore
Sitecore is a digital experience platform vendor. In June 2026 it announced that it was acquiring the AI-visibility company Scrunch, which continues as "a Sitecore company".
Data & Infrastructure
Snowflake
Snowflake is a cloud data platform company listed on the NYSE as SNOW. Marketers meet it as the warehouse behind composable customer data platforms, data sharing and clean…
Customer Experience
Sprinklr
Sprinklr is a New York customer experience management software company founded in 2009 by Ragy Thomas. It listed on the NYSE as CXM in June 2021 and reported…
Advertising & AdTech
Taboola
Taboola is a New York-based advertising company that places ads on publisher sites through its Realize platform. In September 2026 it announced an offer to acquire Dianomi.
Advertising & AdTech
The Trade Desk
The Trade Desk is a Ventura, California advertising technology company that runs a self-serve demand-side platform for programmatic advertising. It is listed on Nasdaq as TTD and joined…
CDP
Twilio
Twilio is a San Francisco communications platform company listed on the NYSE as TWLO. It owns SendGrid and bought the customer data platform Segment in 2020 for about…
CMS & DXP
Wix
Wix is a Tel Aviv website-building company founded in 2006 and listed on Nasdaq as WIX since November 2013. It reported 2024 revenue of $1.76 billion and over…
Advertising & AdTech
Yext
Yext is a New York-based company that sells a platform for managing business information and local presence across search and AI. In September 2026 it agreed to acquire…
CRM
Zendesk
Zendesk is a San Francisco customer service software company founded in Copenhagen in 2007. It was taken private by Hellman & Friedman and Permira in 2022 in a…
CDP
Zeotap
Zeotap is a customer data platform vendor. In September 2026 it launched Open CDP, which runs on open-source Apache Spark and Iceberg in the customer's own lakehouse.
Customer Experience
Zoom
Zoom Communications is a San Jose company founded by Eric Yuan in 2011. Best known for video meetings, it also sells contact centre and customer experience products, and…
CRM
ZoomInfo
ZoomInfo is a go-to-market data and software company based in Vancouver, Washington, founded in 2007 as DiscoverOrg. It trades on Nasdaq as GTM and reported 2025 revenue of…