What is AI Assistant Advertising?
AI assistant advertising places paid messages inside or alongside the answers that AI assistants give.
Why does AI Assistant Advertising matter for marketers?
It is a new paid channel in front of people who are asking for recommendations, and it needs its own measurement and disclosure practices.
Where does AI Assistant Advertising stand today?
OpenAI's ChatGPT Ads pilot began in February 2026, and a beta self-serve Ads Manager is open to US businesses with CPM and CPC buying.
Common use cases
- Reaching people while they ask questions
- Testing a new performance channel
AI assistant advertising places paid messages inside or alongside the answers that AI assistants give.