- Date
- October 21, 2026
- Kind
- Product launch
- Significance
- Moderate
On October 21, 2026 OpenAI said ChatGPT ads are sold in 89 countries, up from 63 on its help page in September, and that “over 100,000 advertisers have run campaigns on ChatGPT” since ads launched in the US in February 2026. Of the 26 new markets, 14 are in Latin America and 12 are across Europe, the Middle East, Africa and Asia. Ads appear on the Free and Go plans only.
Related reporting
MarTech reported on the same day, citing New Street Research and The Information, that advertisers grew from about 20,000 in late August to roughly 60,000 in early October, that clicks cost about $5, and that OpenAI is likely to miss a $2.4 billion 2026 ad revenue projection. OpenAI also said it will turn on automatic creative enhancements for ChatGPT ad campaigns by default from October 30.
Not stated
The full list of countries, pricing and formats in the new markets, an active advertiser count and any performance data.
Why it matters
This is our analysis. Reach has grown faster than public evidence of results. Advertisers entering the channel should test on a small budget and measure lead quality.
What happened next
Creative enhancements switch on by default on October 30, 2026 for self-serve campaigns, with an opt-out in Ads Manager.