Developing
"Over 100,000 advertisers have run campaigns" is a cumulative count; active advertisers, spend and results were not stated.
In 60 seconds
- 26 markets were added, 14 in Latin America and 12 across Europe, the Middle East, Africa and Asia, for 89 in total.
- Ads appear on the Free and Go plans only; Plus, Pro and Enterprise stay ad-free.
- OpenAI says more than 1.2 billion people use ChatGPT each week.
- Advertisers can buy through technology partners or self-serve in Ads Manager.
Impact Layer
- What changed
- ChatGPT ads are now available to advertisers across most major regions.
- Why it matters
- A larger footprint turns ChatGPT from a US test into a channel global brands must decide on.
- Who is affected
- Performance marketers and agencies, especially in Latin America, Europe, the Middle East, Africa and Asia.
- Martech stack area
- AI, Advertising
- Stack impact
- Check if your markets are on the list, then test with a small budget and your own conversion tracking before you scale.
- Business impact
- Moderate Based on PPC Land's reading of OpenAI's announcement. Only 11 of the 26 countries are named, and pricing, languages, formats, targeting and start dates are not stated.
- Related technologies
- Related vendors
- What to watch
- Active advertiser counts, revenue and independent performance data.
OpenAI said on October 21, 2026 that it now sells ChatGPT ads in 89 countries, up from 63 on its help page in September, according to PPC Land. It also says more than 100,000 advertisers have run campaigns since ads launched in the US in February 2026.
Key figures
- 26 new markets: 14 in Latin America and 12 across Europe, the Middle East, Africa and Asia.
- Named countries (11 of 26): Argentina, Chile, Colombia, Peru, Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan.
- “More than 1.2 billion people use ChatGPT each week.”
- Ads are on the Free and Go plans only; Plus, Pro and Enterprise remain ad-free.
How to buy
Through technology partners or self-serve in Ads Manager. L’Oréal Group’s Asmita Dubey describes testing with OpenAI as a way to build new consumer experiences, with no results given.
Not stated
The full list of 26 countries and start dates, billing currencies and minimum spend, supported languages and formats, an active advertiser count, spend or performance data, a definition of “run campaigns”, and political and sensitive-topic rules in the new markets.
Our read
Reach is growing faster than public evidence of results. Test small and measure on your own data.
Sources
- PPC Land: Advertisers in 26 more countries gain ChatGPT ads, bringing the total to 89 (opens in a new tab)
Source for the expansion, figures and omissions.