ZoomInfo
ZoomInfo GTM platform
The ZoomInfo GTM platform is ZoomInfo's all-in-one product for sales, marketing and revenue operations teams, combining B2B contact and company data, intent data and workflows.
Technology Category
CRM
Pipedrive
Pipedrive CRM
Pipedrive CRM is a sales CRM built around activity-based selling, with pipeline management, automation, reporting and an AI meeting tool, Nova, that the company says is included in…
Analysis: has Salesforce bought its missing engagement engine? A Constellation analyst says Braze supplies execution
CX Today's October 21, 2026 analysis of the Braze deal quotes Constellation Research's Liz Miller saying Salesforce "needed an engine" to drive engagement. Braze customers are told to "hold tight". The article mixes reporting with opinion.
Why it matters
Data and execution are where marketing strategy meets practice, and Salesforce had no native real-time engine of this kind.
Viewpoint: use a “recency ladder” in your CRM to split holiday email and paid media by recent, drifting and dormant customers
A MarTech contributed column by Ed Poppe, published October 20, 2026, proposes segmenting CRM data by purchase recency into four tiers, with set email and paid media cadences. It cites a Deloitte holiday forecast; other claims are unsourced.
Why it matters
Recency is easy to compute and can focus limited email and paid media on customers most likely to buy.
CRM roundup: HubSpot adds AI spend caps, Demandbase joins Salesforce Hunter, Accenture buys Sagacity
CX Today's October 20, 2026 CRM roundup covers HubSpot's AI spend caps, Demandbase as launch data partner for Salesforce Hunter, Adobe's read-only MCP permissions, Accenture's Sagacity acquisition and Revinate's 1.25 billion guest profiles.
Why it matters
AI usage billing and data access shape what a CRM costs and what its agents can do.
monday.com launches Harmony, a voice AI sales platform built on OneAI technology, claiming 200 millisecond responses
CX Today reported on October 19, 2026 that monday.com launched Harmony, a standalone voice AI platform for enterprise sales built from its OneAI acquisition. It claims about 200 milliseconds from audio in to audio out; pricing is per minute.
Why it matters
Outbound voice agents raise consent, disclosure and compliance questions that sales and legal teams must answer before using them.
Salesforce agrees to buy Braze for about $5.66 billion in cash, at $47.50 a share
On October 20, 2026 Salesforce announced a definitive agreement to buy Braze at $47.50 a share in cash, an enterprise value of about $5.66 billion. Closing is expected in Salesforce's fiscal 2028, which begins February 1, 2027.
Why it matters
It would give Salesforce a real-time messaging engine to pair with Marketing Cloud, Data 360 and Agentforce, and changes options for Braze customers.
Viewpoint: your marketing metrics are training your team to make bad decisions, citing Dreamdata and Winterberry research
A MarTech column by Stephanie Trovato, published October 20, 2026, argues volume and cost KPIs can favour campaigns that produce no customers. It cites Dreamdata's LinkedIn versus Meta costs and a sponsored Winterberry survey.
Why it matters
If teams are rewarded for cheap clicks or leads, they will produce them, whether or not sales follow.
Viewpoint: before approving more media spend, split sales growth into new, occasional and regular buyers and run a geo holdout
A MarTech contributed column by Angelina Eng of Enso Horizon, published October 21, 2026, uses a hypothetical quarterly review to show why a CMO's growth story and a CFO's margin concern can both be right. It cites no data.
Why it matters
Disagreement between CMOs and CFOs often comes from different definitions of growth, and a shared test can settle it.
Salesforce and Accenture lead a busy week for analytical acquisitions, with Workday-C1.ai and new Kustomer and Contentsquare tools
CX Today's October 20, 2026 roundup covers Salesforce's Loops agreement, Accenture's purchase of Sagacity Solutions with 140 specialists, Workday's agreement for C1.ai, Kustomer's AI QA, Contentsquare's AI-first platform in beta and HappyOrNot satisfaction data.
Why it matters
RevOps teams rely on analytics and identity tools, and ownership changes can alter pricing, roadmaps and data access.