On October 19, 2026 the FTC accepted a proposed consent order for Publicis Groupe's purchase of LiveRamp, valued by the FTC at $2.2 billion. LiveRamp must serve all US customers on neutral terms, and Publicis may not use LiveRamp customer data.
A MarTech contributed column by Scott Gillum of Carbon Design, published October 14, 2026, cites G2, Gartner and Forrester surveys to argue buyer-side AI agents will reshape sales. It is opinion, and the survey methods are not shown.
ServiceNow announced on October 7, 2026 that it is the Bundesliga's official CRM partner. The league reports an 89% first-contact resolution rate and more than 50% fewer fan cases since the start of the season, according to the company.
Salesforce said on October 15, 2026 that Tottenham Hotspur's Ask Spurs, an Agentforce agent on the club's website and app, serves eleven languages with an 86% engagement rate and 20% of interactions resolved by the agent alone.
On September 10, 2026 Salesforce and FIDE announced a partnership under which Salesforce is title sponsor of FIDE World Championship Matches for 2026-28 and official AI partner, using Agentforce 360 and Slack. Financial terms were not disclosed.
It is another sports use of Agentforce, following Live Nation, Tottenham and the Bundesliga's CRM move, and shows how vendors use sponsorship to place their AI.
On September 10, 2026 Salesforce said it had completed buying Fin, formerly Intercom. Fin says its agent has a 76% average resolution rate across more than 30,000 companies. Financial terms and a product roadmap were not disclosed.
A MarTech contributed column by Caroline Hodson of WoolfHodson, published October 2, 2026, argues that first- and last-touch attribution are too simple and that reliable reporting needs an influence model, unified data, defined processes and integrated technology. It cites no data.
MarTech's September 17 to October 8, 2026 roundups list G2 Audiences and Verified Leads with MCP integrations, Integrate's governed B2B data for AI workflows, Informa TechTarget's Buyer Intelligence, Growth7's CRM pipeline actions and Bounceback AI's bounce recovery.
MarTech's September 17 to October 1, 2026 roundups list a Clay and Marketbridge partnership across 200 vendor data sources, a LeanData platform update, Trilliad's B2B growth platform, LeadSmart's Meridian360 for industrial distributors and Nimble's AI Sequences.
