On October 1, 2026 Contentstack announced Canoe at ContentCon Europe in Amsterdam: a tool that reports how ChatGPT, Gemini and other engines describe a brand, with a free plan and a $279 a month Growth plan.
Another vendor is giving away basic AI-visibility reporting, which pushes the category towards free monitoring and paid actions, and gives smaller teams a no-cost way to see how AI engines describe them.
On September 28, 2026 Google introduced Vertical Video Unification in Display & Video 360. In early testing with Hellmann's and WPP Media, Google reports 24% more unique reach and 25% lower cost per unique user.
Vertical video is spread across social and publisher apps, so one place to buy it with shared frequency control is attractive, and it adds to Google's role in programmatic buying.
Adobe's October 1, 2026 outlook projects a 130% rise in AI-referred traffic to US retail sites. It says AI-referred shoppers add to cart 32% more often and bring 43% more revenue per visit.
If the reversal holds, AI assistants are becoming a sales channel, not only a source of curious visits, which raises the value of showing up accurately in AI answers.
Seven months after its $96 million Series C, Profound raised a $180 million Series D co-led by Sequoia Capital and Kleiner Perkins, and says it will fund an AI marketer and an ads product for AI search.
It shows investors still pay for the AI-visibility category as suites add similar tracking, and it shows the leading specialist moving beyond measurement, which is where suites are also heading.
HubSpot AEO tracks a brand's visibility in answers from ChatGPT, Gemini and Perplexity, using prompts drawn from CRM data. It was launched on April 14, 2026, and is…
Adobe LLM Optimizer is part of Adobe's brand-visibility offering. Adobe says Semrush will be united with it, along with Experience Manager, Commerce, Experience Platform and Brand Concierge.
It is an attempt to rebuild marketing automation around AI reasoning, led by someone who helped define the category, and its pricing model breaks from database-size pricing.
Answer engine optimization (AEO), also called generative engine optimization (GEO), is the practice of making sure AI assistants and AI search features describe a brand accurately and include…
Search campaigns that rely on dynamic ad generation will be changed whether advertisers act or not, and reporting for the new setup is still being built.
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