What is Generative AI?
Generative AI refers to AI models that produce new text, images, code or other content in response to a prompt.
Why does Generative AI matter for marketers?
It underlies AI assistants, AI search and most marketing agents, and changes both how content is produced and where people look for answers.
Where does Generative AI stand today?
OpenAI released ChatGPT on November 30, 2022. Since then generative AI features have been added across the martech stack.
Common use cases
- Drafting and personalizing content
- Answering questions in assistants and search
- Powering agents
Generative AI refers to AI models that produce new text, images, code or other content in response to a prompt.