Content Category

Commerce

Commerce

GrowthLoop and Ascend2 survey: 85% of advertisers plan more retail media spend, but 86% would cut over slow audience delivery

MarTech's October 16, 2026 report on the 2026 Commerce Media Investment Index says 85% of advertisers plan to raise retail and commerce media spend, while 86% would reduce spend or leave a partner if audience fulfilment is slow. Sample details are not shown.

MarTech Roundup Editorial 1 min

Why it matters

Retail media budgets are growing, and networks that deliver audiences and results faster may win share.

Commerce

European Commission opens DSA proceedings against Booking.com over fake listings, phishing risks and unlabelled paid rankings

On October 21, 2026 the European Commission opened formal Digital Services Act proceedings against Booking.com, covering fake listings, phishing risks in messaging and paid higher-commission rankings that may not be identifiable as ads. No fine or deadline was set.

MarTech Roundup Editorial 1 min

Why it matters

Paid ranking labelled unclearly is an advertising transparency issue, which affects every marketplace that sells placement.

Commerce

Google Merchant Center help page now lists fast shipping delivery times for eight countries, from one to four days

Search Engine Roundtable reported on October 21, 2026 that Google added a grid to its Merchant Center fast shipping page showing expected delivery time per country: Japan and New Zealand 1 day, India 2, Australia, Canada, UK and US 3, Brazil 4.

MarTech Roundup Editorial 1 min

Why it matters

Fast shipping badges can influence clicks and conversion, so the stated thresholds matter for fulfilment planning.

Commerce

Meta will turn on in-app product browsing for existing Facebook and Instagram ads on October 28 unless advertisers opt out

Meta told advertisers it will switch on in-app product browsing for existing ads on October 28, 2026, 30 days before Black Friday, citing 3% more conversions in an experiment across about 117,700 advertisers. Opt-out is available.

MarTech Roundup Editorial 1 min

Why it matters

If shoppers browse inside the app, an advertiser's site sees fewer visits and less first-party data.

Commerce

Profound says Meta’s Muse shopping agent is told to rank well-known merchants first; Meta has not commented

PPC Land reported on October 12, 2026 that Profound extracted instructions dated September 25 for Meta's Muse agent that make ranking well-known merchants first "imperative". Meta has not responded and Profound calls its sample small.

MarTech Roundup Editorial 2 min

Why it matters

If agents favour known brands and web results, smaller merchants may need web presence as well as feed data.

Commerce

EU Advocate General: refusing pay-later options after a fully automated credit check can fall under GDPR Article 22

In case C-568/25, Advocate General Laila Medina's October 15, 2026 opinion says refusing invoice or instalment payment based on a fully automated credit check can be a decision caught by GDPR Article 22. The opinion is not binding.

MarTech Roundup Editorial 1 min

Why it matters

Retailers use automated risk scores to hide or show pay-later options, and a ruling in line with the opinion would add transparency and justification duties.

Commerce

NVIDIA says Mirakl onboarded over 70 million products on open models, cutting seller onboarding to under two hours

An October 12, 2026 NVIDIA blog roundup of French AI deployments says Mirakl onboarded more than 70 million products using fine-tuned open models, with seller catalog onboarding under two hours. All figures are NVIDIA-supplied.

MarTech Roundup Editorial 1 min

Why it matters

Product data quality limits marketplace growth and agent-driven shopping, so faster onboarding matters.

Commerce

Google Merchant Center page now says products with low-quality images will continue to show in ads and free listings

Search Engine Roundtable reported on October 12, 2026 that Google edited a Merchant Center help page: low image quality no longer says products may be blocked. The 500 x 500 pixel minimum still applies, with enforcement from January 31, 2027.

MarTech Roundup Editorial 1 min

Why it matters

Weak images may still cost clicks even if products show, so feed quality remains a conversion lever.

Commerce

Google rolls out Universal Cart in US Search and Gemini, with checkout through Google Pay

On October 15, 2026 Google began rolling out Universal Cart in US Search and the Gemini app. It holds products from several retailers, tracks prices and stock, and checks out through Google Pay or the merchant's site. YouTube is absent.

MarTech Roundup Editorial 2 min

Why it matters

A shared cart moves some of the shopping journey onto Google's surfaces, which changes where merchants win or lose a sale.

The MarTech Roundup newsletters

Stay ahead of the next shift.

Join the list. Confirm your address from the email we send, and you will get each newsletter you choose as it launches.

Join the newsletter list

We will email you to confirm. You can unsubscribe at any time.