Content Category

GEO

GEO

Meta revises its Commercial Terms from October 30 to let it crawl websites linked to advertisers’ products and train on the content

Meta's revised Commercial Terms, effective October 30, 2026, let it use automated software to access, index, cache and re-crawl websites linked to advertisers' products and to train its products on that content. Acceptance is passive; there is no partial opt-out.

MarTech Roundup Editorial 2 min

Why it matters

The clause ties access to a company's own site and content to the use of its ad account, which has copyright and control implications.

GEO

Google lists seven ways to keep content out of Search, adding snippet controls and a Search generative AI control

On October 21, 2026 Google updated its "Control what you share with Google Search" page to list seven methods, up from five. The two new rows, robots meta and snippet controls and the Search generative AI control, describe existing options.

MarTech Roundup Editorial 2 min

Why it matters

Site owners who want to limit AI features need to know which control applies to what, and what it does not cover.

GEO

DeepSeek prices web search at $0.75 per 1,000 successful calls as Cloudflare plans trust scores for verified bots

PPC Land reported on October 18, 2026 that DeepSeek opened Search and Fetch APIs on October 17 at $0.75 per 1,000 successful calls from October 31, while Cloudflare said it will grade verified bots on robots.txt compliance and slowing after 429 responses.

MarTech Roundup Editorial 1 min

Why it matters

Cheap search for agents increases automated requests to sites, and conduct scores may decide which bots sites allow.

GEO

DaVinci Commerce claims “over 30%” higher product discoverability across LLMs for its Brand Agent, with no method given

DaVinci Commerce, formerly Jivox, announced DaVinci Brand Agent on October 5, 2026, built on a patent-pending Product Context Memory. A blog post claims "over 30%" higher product discoverability across many LLMs; no baseline or prompts are given.

MarTech Roundup Editorial 1 min

Why it matters

Brands want to be found by assistants, and vendors will quote lifts that are hard to check.

GEO

Viewpoint: AI agents are coming between brands and customers, citing Checkout.com, Deloitte, Riskified and Accenture surveys

A MarTech contributed column by Greg Kihlstrom, published October 13, 2026, cites surveys on consumer willingness to let AI agents shop. It is opinion; most survey methods are missing and one example rests on a single reporter's test.

MarTech Roundup Editorial 1 min

Why it matters

If an agent picks the product, brand building and product data must work for machines as well as people.

GEO

Google updates links in AI Mode and AI Overviews again, adding inline links and a top section but no click data

On October 15, 2026 Google said AI Overviews and AI Mode will show more inline links, a section highlighting the one or two most useful links, and news carousels with Preferred Sources. Google did not say click data will appear in reports.

MarTech Roundup Editorial 1 min

Why it matters

Whether AI answers send clicks decides if publishers and brands see traffic from AI results.

GEO

DataDome: AI agent requests reached about 25 billion in Q3 2026, with Meta’s Muse 33% of agentic browser traffic in nine days

DataDome's Q3 2026 AI Traffic Report, published October 15, counted about 25 billion AI agent requests, up 41.5% on Q2. Meta's Muse made 19.5 million September requests, 33% of agentic browser traffic, measured over only nine days.

MarTech Roundup Editorial 1 min

Why it matters

Agentic browsers act for users and may not identify themselves, which affects analytics, bot rules and conversion measurement.

GEO

Bing Webmaster Tools adds a Topics Portfolio beta showing AI queries where rivals are cited and you are not

On October 13, 2026 Microsoft Bing added a beta Topics Portfolio tab to the AI Performance report. It groups a site's grounding queries into AI-classified topics and lists opportunity queries where other sites are cited. Numbers are approximate.

MarTech Roundup Editorial 2 min

Why it matters

It is the first view from a major search engine that shows citation gaps, which are the core of AI search optimisation.

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