Growing
Advertising
AI-Powered Paid Search
AI-powered paid search uses machine learning to choose which searches to show ads for, generate ad assets and pick landing pages, with less manual keyword control.
Technology Category
Advertising
Emerging
Advertising
AI Assistant Advertising
AI assistant advertising places paid messages inside or alongside the answers that AI assistants give.
Taboola moves to acquire Dianomi to deepen its finance advertising
Taboola announced an offer for Dianomi, a financial ad network serving 600+ advertisers and publishers. Completion is expected before the end of 2026.
Why it matters
It strengthens Taboola in finance, a high-value advertising vertical, and fits Dianomi into Taboola's Realize platform.
Infillion to acquire Foursquare to tie ads to real-world visits
Infillion plans to buy Foursquare, adding 100 million places of interest and 16 billion check-ins. Terms were not stated.
Why it matters
Linking ad exposure to store visits and purchases is a central measurement problem. Owning the underlying place and visit data gives Infillion a stronger measurement asset.
Google Ads moves Dynamic Search Ads into AI Max: the timeline and what to check
Automatic upgrades began in September 2026 and the Dynamic Search Ads sunset has been extended to February 2027.
Why it matters
Search campaigns that rely on dynamic ad generation will be changed whether advertisers act or not, and reporting for the new setup is still being built.
ChatGPT Ads: what advertisers need to know about the self-serve beta
OpenAI's ad pilot began in February 2026. A beta self-serve Ads Manager is open to US businesses, with CPM and CPC buying.
Why it matters
It opens a new paid channel in front of a large AI audience and gives marketers conversion measurement tools comparable to other ad platforms.