Google Ads Performance Max
Performance Max is a goal-based Google Ads campaign type that runs across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign, using assets, audience signals and…
Technology Category
Advertising
Growing
Advertising
Retail Media
Retail media is advertising sold by retailers on their own sites, apps and stores, targeted with the retailer's own shopper data.
Mainstream
Advertising
Programmatic Advertising
Programmatic advertising is the automated buying and selling of advertising, usually through software auctions that decide, impression by impression, which ad appears.
Growing
Data
Data Clean Rooms
A data clean room is a secure environment where two or more organizations can combine and analyze data for agreed purposes, such as measuring advertising, without exposing the…
The Trade Desk’s growth slows to 3% as it ships Kokai Zuma: what the quarter shows
The Trade Desk reported second-quarter revenue of $715 million, up 3%, below the guidance it gave in May; it launched Kokai Zuma with agentic AI features on August 27.
Why it matters
The largest independent demand-side platform is the neutral alternative to Amazon and walled gardens, so its growth is a signal about where programmatic budgets are going.
Google Marketing Live 2026: ads inside AI Mode, an agent called Ask Advisor and Meridian in Analytics 360
At Google Marketing Live on May 20, 2026, Google announced new ad formats for AI answers in Search, a Gemini agent that spans its advertising and analytics tools, and marketing mix modeling inside Analytics 360.
Why it matters
More of campaign setup, bidding and measurement is being delegated to Google's AI, so advertisers need their own checks on what it does and what it reports.
Publicis to buy LiveRamp for $2.2 billion: what it means for clean rooms, identity and neutrality
Publicis Groupe agreed on May 17, 2026 to acquire LiveRamp for $38.50 a share in cash. LiveRamp's shareholders approved on August 17; Publicis says LiveRamp will stay neutral.
Why it matters
LiveRamp's identity and clean-room products are used by advertisers, publishers and agencies, including competitors of Publicis, so ownership affects trust in the data collaboration they share.
Yext to acquire Flamel.ai to extend its AI platform into local paid media
Yext signed a definitive agreement to buy Flamel.ai, which runs localized ad campaigns across Google, Meta and ChatGPT. Closing is expected by January 31, 2027.
Why it matters
It connects organic local visibility (listings, search presence) with paid campaigns, including the new ChatGPT ad channel, in one platform for multi-location brands.
Beta
OpenAI
ChatGPT Ads
ChatGPT Ads is OpenAI's advertising product. A pilot began in February 2026 and a beta self-serve Ads Manager is open to US businesses, with CPM and CPC buying,…
Google Ads AI Max for Search
AI Max is Google's AI-driven setup for Search campaigns. Google is moving Dynamic Search Ads into it, with automatic upgrades from September 2026 and the Dynamic Search Ads…