The feed
Martech news and analysis. Every story says what changed, why it matters and what marketers should do next.
On June 30, 2026 HubSpot announced a definitive agreement to acquire Warmly, an AI go-to-market platform known for identifying website visitors who never fill out a form. Terms were not disclosed.
Why it matters
It shows CRM vendors absorbing the go-to-market tools that sit beside them, and it raises the privacy questions that come with person-level identification.
Microsoft says there will be no September 2026 Release Wave 2. Dynamics 365, Power Platform and Dataverse roadmap content moves to the AI at Work roadmap, and Release Planner retires by November 15, 2026.
Why it matters
Teams that plan training, testing and change management around two big release dates now need a different rhythm for tracking changes.
On September 9, 2026 Microsoft announced Dynamics 365 Activate, an AI-assisted tool that analyses a Salesforce environment and plans a move to Dynamics 365. It is a limited public preview for partners.
Why it matters
It is a direct move on Salesforce customers, and it frames a migration as a redesign around agents rather than a copy of old customizations.
On April 21, 2026 Xactly and ServiceNow announced the first product of their agent-to-agent collaboration: an agent that handles commission disputes, using MCP and ServiceNow Now Assist.
Why it matters
Compensation disputes consume RevOps time and affect seller morale, and an agent-to-agent flow shows how such work may be automated.
Gartner's July 28, 2026 prediction warns of "agent sprawl": more digital activity without more seller impact. Chief sales officers who overhaul data, automation and user experience are five times more likely to gain ROI, it says.
Why it matters
It argues for fixing data and workflows before multiplying agents.
ZoomInfo reported Q2 2026 revenue of $310.4 million, up 1.2%, a GAAP net loss of $643.7 million driven by a $650.5 million goodwill impairment, and net revenue retention of 89%.
Why it matters
It shows pressure on contact-data businesses as agents and CRMs add their own enrichment.
HubSpot reported Q2 2026 revenue of $911.7 million, up 20%. Net customer additions were 7,000 against an expected 9,000 to 10,000, and it cut second-half expectations to about 5,000 to 6,000 a quarter.
Why it matters
Customer additions are the leading indicator for a company that sells to small and mid-sized businesses.
At Celebrate '26 in Las Vegas, announced September 30, 2026, Gong unveiled Gong Activate, a self-improving revenue loop, plus Gong Enrich, Agent Builder and Deep Mode. Customer outcomes quoted are Gong's.
Why it matters
RevOps teams get one vendor offering enrichment, agent building and an improvement loop, which also concentrates dependence on it.
On October 1, 2026 Contentstack announced Canoe at ContentCon Europe in Amsterdam: a tool that reports how ChatGPT, Gemini and other engines describe a brand, with a free plan and a $279 a month Growth plan.
Why it matters
Another vendor is giving away basic AI-visibility reporting, which pushes the category towards free monitoring and paid actions, and gives smaller teams a no-cost way to see how AI engines describe them.
At unBoxed 2026 Amazon Ads described one buying experience that replaces the separate DSP and Ads Console, with a conversational agent, Full-Funnel Campaigns and a unified display, video and audio product called DVA+.
Why it matters
Retail-media buyers get one place to plan and buy, but also hand more decisions on channel mix and creative to Amazon's automation.
