Developing
A vendor's scan. Its checks and scoring are InMobi's, and over a third of sites were not scored.
In 60 seconds
- InMobi launched "Ready, Set, Agent" on October 5, 2026, a free scanner that runs 80 live probes across 11 categories on any public storefront.
- Of about 3 million US ecommerce storefronts, 36% could support an agent-led purchase from discovery to payment.
- Another 15% support transactions but have discovery gaps, 12% are readable without a complete purchase path, and 37% were not scored.
- It needs no login; beta users ran more than 8,600 scans.
Impact Layer
- What changed
- Merchants can test how readable and buyable their store is to AI agents, with a score and a list of gaps.
- Why it matters
- If assistants start buying on behalf of shoppers, a store that agents cannot read or check out of is invisible to them.
- Who is affected
- Ecommerce, SEO and engineering teams.
- Martech stack area
- AI, SEO & Search, Commerce
- Stack impact
- Run it on your own store, fix discovery gaps (product data, structured markup) before checkout gaps, and re-scan after changes.
- Business impact
- Moderate The checks, categories and tier names are InMobi's design, and 37% of sites were unscored.
- Related technologies
- What to watch
- Whether other vendors and the major platforms publish comparable readiness tests.
InMobi released “Ready, Set, Agent” on October 5, 2026, a free diagnostic that checks whether an ecommerce storefront is ready for AI agents, according to MarTech Cube.
How it works
The scanner runs 80 live technical checks across 11 categories: product discoverability, catalog comprehension, cart, checkout and payment completion. Each scan gives an overall readiness score, category results and findings from all 80 probes. It needs no login.
What InMobi found
InMobi analysed about 3 million US ecommerce storefronts:
- 36% are fully agent-ready (its “Superagent” tier).
- 15% support transactions but have gaps in discovery.
- 12% let agents read the catalog but lack a complete purchase path.
- 37% were not scored because they run on platforms InMobi has not yet scanned.
During beta, retailers ran more than 8,600 on-demand scans. CEO Abhay Singhal: “Agentic commerce is becoming a new distribution layer for retail, and the advantage will grow for the retailers that start learning to operate in it early.”
Our read
The categories are the useful part. They show the chain an agent must complete: find the product, understand it, put it in a cart, pay. A store that fails at the first step never gets to the last. The score is InMobi’s design, and more than a third of sites were not scored, so the 36% is not a clean market figure. Run the scan on your store, fix product data first, then checkout.
Sources
- MarTech Cube: InMobi, nearly two-thirds of US stores aren't AI-ready (opens in a new tab)
Source of the scanner description, the findings, beta use and the quotation.
- Agile Brand Guide: Yesterday's MarTech, AI & CX news, October 5, 2026 (opens in a new tab)
Lists the announcement and the free storefront scanner.