Developing
The page does not say if days are business or calendar days, or when the clock starts; the article's country list and grid differ.
In 60 seconds
- The grid shows the delivery time expected for fast shipping: Australia 3 days, Brazil 4, Canada 3, India 2, Japan 1, New Zealand 1, UK 3 and US 3.
- The article says the document itself is not new.
- It is not stated whether days are business or calendar days or where the clock starts (order, dispatch or other).
- Eligibility criteria beyond the delivery window are not given.
Impact Layer
- What changed
- Merchants now have a published delivery target per country for fast shipping labels.
- Why it matters
- Fast shipping badges can influence clicks and conversion, so the stated thresholds matter for fulfilment planning.
- Who is affected
- E-commerce merchants and shopping-feed managers.
- Martech stack area
- Commerce
- Stack impact
- Compare your actual delivery times per country with the grid before claiming fast shipping in your feed.
- Business impact
- Low Reported by Search Engine Roundtable's Barry Schwartz. The date of the edit and the exact rules are not stated.
- Related technologies
- Related vendors
- What to watch
- Clarification of how days are counted.
Barry Schwartz reported on Search Engine Roundtable on October 21, 2026 that Google added a section to its Merchant Center help document on fast shipping. The section is a grid showing the delivery time expected for fast shipping in each country. The article says the document itself is not new.
Per-country delivery times
- Australia: 3 days
- Brazil: 4 days
- Canada: 3 days
- India: 2 days
- Japan: 1 day
- New Zealand: 1 day
- United Kingdom: 3 days
- United States: 3 days
Not stated
Whether the day counts are business or calendar days, or where the clock starts (order, dispatch or other); the exact date Google made the change; and full eligibility criteria beyond the delivery window. The article says the document covers AU, CA, IN, JP, GB and US while the grid also includes Brazil and New Zealand, and does not address the difference.
Our read
Use the grid as a target, and confirm the counting rules in Google’s documentation before you label products.
Sources
- Search Engine Roundtable: Google Merchant Center Specifies Fast Shipping Days By Country (opens in a new tab)
Source for the grid and what is not stated.