Technology Category

CMS

GEO

Contentstack launches Canoe, a free AI-visibility tool for any brand, as a standalone product

On October 1, 2026 Contentstack announced Canoe at ContentCon Europe in Amsterdam: a tool that reports how ChatGPT, Gemini and other engines describe a brand, with a free plan and a $279 a month Growth plan.

MarTech Roundup Editorial 2 min

Why it matters

Another vendor is giving away basic AI-visibility reporting, which pushes the category towards free monitoring and paid actions, and gives smaller teams a no-cost way to see how AI engines describe them.

Adobe

Adobe Experience Manager

Adobe Experience Manager (AEM) is Adobe's content management and digital asset management platform, offered as a cloud service with Sites, Assets, Forms and Edge Delivery Services.

Customer Experience

Salesforce completes its Contentful acquisition: what is settled and what is not

Salesforce says it completed the Contentful acquisition on September 1, 2026, adding a headless content layer to Agentforce. It has not stated the price or how open Contentful will stay.

MarTech Roundup Editorial 2 min

Why it matters

A large CRM vendor now owns a leading headless content platform, which matters to the teams building sites and apps on it and to anyone choosing a content platform for AI agents.

Growing

CMS

Headless CMS

A headless content management system stores content as structured data and delivers it through an API to any website, app or channel, rather than tying it to one…

Customer Experience

Salesforce agrees to buy Contentful to own the content layer for agents

Salesforce has signed a definitive agreement to acquire Contentful, with closing expected in its third fiscal quarter of 2027.

MarTech Roundup Editorial 2 min

Why it matters

Agents need structured, reusable content to act on. Owning the content layer lets Salesforce connect it directly to customer data and agents, and puts it in competition with Adobe and Sitecore for enterprise content infrastructure.

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