- Website
- www.hootsuite.com
- Pricing
- Subscription
Hootsuite describes its platform as an “all-in-one social media management and social intelligence platform”.
Capabilities listed
- Publishing: creating, scheduling and publishing posts, with bulk scheduling, approval workflows and best-time recommendations.
- Social listening: mentions, hashtags and trends, with sentiment monitoring, alerts and brand mention detection in images and video.
- Analytics and competitive analysis: post performance, sentiment, benchmarks and share of voice.
- Engagement: a unified inbox with auto-responders, saved replies and routing.
- Integrations: Salesforce, HubSpot, Slack, Microsoft Teams, Asana and Zapier among others; an Enterprise tier adds employee advocacy and review management.
AI features
An AI writer and idea generator, and AI that summarises social data and detects trends. The FAQ says Hootsuite uses a proprietary model and Talkwalker’s AI and data coverage.
Claims
Monitoring across 30+ social networks, 300+ review sites and 150+ million websites, per Hootsuite. These are marketing claims. There is a free trial; no prices were on the page.