The feed
Martech news and analysis. Every story says what changed, why it matters and what marketers should do next.
On September 16, 2026 Asana introduced Agentic Work Management with two tools, Dash for individuals and AI Teammates for shared work. Each user gets 5 monthly requests, pooled at account level, and extras cost $0.50.
Why it matters
Marketing teams that plan campaigns in a work tool now have to budget agent usage.
On September 28, 2026 Brandtech's Pencil launched Scribble, which reads a brief, plans the work and routes it through AI agents and models. Pencil says it cut repetitive task time by 60-80% in testing.
Why it matters
Choosing among many AI tools is itself a burden for creative operations teams.
On September 22, 2026 Typeface announced three connected products for enterprise marketing teams: Arc Graph for brand intelligence, Arc Fabric for orchestrating agents, and Arc Loop for feeding performance data back into content.
Why it matters
It addresses the main fear about marketing agents: output that ignores brand rules.
OpenAI's release notes for DevDay 2026 describe Dots, autonomous agents with persistent memory, synced Work tasks, ChatGPT Space, a Pro 500 plan and Astra Ultrafast with up to 8x faster generation in Codex.
Why it matters
Agents that remember context and run continuously will do more of the repetitive marketing and operations work, and teams will need rules for what they may do.
On September 25, 2026 Microsoft told partners the new Copilot joins Home, Code and Autopilot, with user subscriptions plus usage-based billing and a rollout through its Frontier program.
Why it matters
Usage-based billing for advanced capabilities makes cost control part of any marketing team's adoption plan.
Google's release notes for Gemini Enterprise list Gemini 3.8 Flash as the default model from September 23, Workflow Builder generally available on September 3, agent observability views and a pay-as-you-go edition.
Why it matters
Companies buying agents need monitoring, ownership and billing controls, which are the items in this month's notes.
On September 16, 2026 Anthropic combined Claude chat with Cowork, put Design inside conversations, and launched Claude Docs and Slides in beta on paid plans, starting with Pro and Max.
Why it matters
One interface that can both answer questions and carry out longer work puts background tasks and connectors in every conversation.
On July 9, 2026 OpenAI introduced ChatGPT Work, an agent in ChatGPT that carries out multi-step tasks across apps and files, starting with Pro, Enterprise and Edu users.
Why it matters
Marketing teams that draft decks, reports and landing pages can hand multi-step jobs to an agent, with the review burden shifting to people.
Twelve days after Muse launched, Amazon blocked the agent on September 23, 2026. Amazon says Muse did not identify itself and appeared to store customer credentials. Meta's side was not in the sources we read.
Why it matters
It shows how retailers will set rules for agents, and what an agent maker must disclose to shop on someone else's store.
On September 24, 2026 Amazon began rolling out free multichannel selling tools in Seller Central for sellers in the US store. They can connect four outside channels, import listings and fulfil orders through Amazon.
Why it matters
It tries to keep independent sellers inside Amazon's tools and fulfilment network even when they sell elsewhere.
