Developing
Vendor figures, unaudited; the Muse sample size, sampling method and detection method are not described.
In 60 seconds
- About 25 billion AI agent requests in July-September, up 41.5% from 17.7 billion in Q2.
- Agentic browser requests rose from about 12.5 million in August to 58.2 million in September.
- Meta's Muse accounted for 19.5 million September requests; Meta's crawlers held 49.7% of AI agent traffic and ClaudeBot grew 159% to 2.3 billion requests.
- In a Muse sample, 99.3% of requests came from Cloudflare and Fastly infrastructure and 8.9% reached forms, logins, payment or cart flows.
Impact Layer
- What changed
- A bot-management vendor has put numbers on the rise of AI agents and agentic browsers on the web.
- Why it matters
- Agentic browsers act for users and may not identify themselves, which affects analytics, bot rules and conversion measurement.
- Who is affected
- Site owners, security and analytics teams, and SEO and GEO specialists.
- Martech stack area
- Analytics, SEO & Search
- Stack impact
- Check your bot rules and analytics filters for agentic browsers, and decide which flows (login, cart) you will allow agents to reach.
- Business impact
- Moderate Vendor-supplied traffic data. Customer mix, Muse sample size and dates, detection method and geography are not given, and Profound has claimed Muse routes through residential connections, which contradicts DataDome's sample.
- Related technologies
- What to watch
- Independent measurement of agentic browser traffic and Meta's own disclosure.
DataDome published its AI Traffic Report Q3 2026 on October 15, 2026. VP of Threat Research Jerome Segura wrote it, and PPC Land reported on it.
Key numbers (vendor-supplied)
- About 25 billion AI agent requests in July-September, up 41.5% from 17.7 billion in Q2. Monthly totals: July 6.23 billion, August 9.18 billion, September 9.58 billion.
- Agentic browser requests rose from about 12.5 million in August to 58.2 million in September.
- Meta’s Muse accounted for 19.5 million September requests, 33% of that category, though measured over only nine days.
- Meta’s crawlers held 49.7% of AI agent traffic. ClaudeBot grew 159% to 2.3 billion requests.
- In a Muse sample, 99.3% of requests came from Cloudflare and Fastly infrastructure and 0.6% from consumer ISPs; 8.9% reached forms, logins, payment, account creation or cart flows.
Method
Traffic crossing DataDome’s bot-management network. Muse runs in cloud virtual machines and “does not identify itself as an AI agent”. The report does not explain how DataDome attributed traffic to Muse.
Not stated
The number of sites or customers in the network, the Muse sample size, sampling method and dates, the detection method, geography, and what “full availability” on September 22 means.
Our read
The direction is clear: more traffic acts for people. The numbers are one vendor’s view, so check your own logs.
Sources
- PPC Land: Meta's Muse gains a 33% share of AI browser traffic in 9 days, DataDome finds (opens in a new tab)
Source for the report's figures, methodology notes and gaps.