Content Category
On September 24, 2026 Iterable announced a Fall release with a native Integrations Hub, Salesforce Sync, RCS and WhatsApp, Monitoring and Analytics agents, and Nova Conversations in private beta in October.
Why it matters
Messaging that remembers earlier interactions is the next step after segment-based journeys, and depends on connected data.
Braze's FORGE conference opened on September 28, 2026 with Operator building Canvas journeys from a description, Content Optimizer available now, and Decisioning Studio Go and Conversational Agents in beta.
Why it matters
If an assistant can assemble a journey, review and QA become the main human job.
At its UNBOUND conference on September 16, 2026, HubSpot announced a Smart CRM that updates itself, a Breeze Assistant that assigns work to agents, a Marketing Studio and an integration with ChatGPT Ads.
Why it matters
It brings AI visibility tracking, agents and a new paid channel (ChatGPT Ads) into one CRM-based workflow for the mid-market, the segment HubSpot sells to most.
Klaviyo reported $370.6 million for the quarter ended June 30, 2026, and Braze $227.2 million for the quarter ended July 31. Both say AI agents are driving adoption.
Why it matters
The market for messaging and customer-data platforms is growing at a similar rate for a specialist in e-commerce (Klaviyo) and one aimed at larger brands across channels (Braze), which gives buyers a benchmark.
Phave replaces rules-based workflows with a reasoning engine and starts at $36,000 a year, priced on monthly active recipients.
Why it matters
It is an attempt to rebuild marketing automation around AI reasoning, led by someone who helped define the category, and its pricing model breaks from database-size pricing.
Salesforce says new marketing agents can build pipeline, create content and run campaigns, including from inside Slack.
Why it matters
It moves Salesforce's agent strategy from service and sales into the marketing team's daily work, built on the same customer data and agent platform marketers already license.
HubSpot AEO tracks brand visibility in AI assistants, and its agents are priced per outcome: $1 per recommended lead, $0.50 per resolution.
Why it matters
Outcome-based agent pricing and built-in AI-visibility tracking move both ideas into the mainstream mid-market stack, where they can be bought without a separate vendor.
