Developing
Customer results are from Attentive's release: a 13% revenue lift at Frye US and other brand claims.
In 60 seconds
- On September 22, 2026 Attentive announced Lifecycle Intelligence in AI Pro: Product Affinity (GA), RFM (beta) and Customer Lifetime Value (beta).
- A Reporting Agent (beta) answers questions about an Attentive program conversationally; MCP (beta) connects external tools such as ChatGPT and Claude.
- Frye US reports a 13% overall revenue lift with the AI Pro suite.
- Flag & Anthem reports 28% more identified shoppers, 7% more sign-ups and 20% higher abandonment journey revenue.
Impact Layer
- What changed
- Attentive moved from sending messages to scoring customers by interest and value, and exposed its data to external AI tools.
- Why it matters
- Product affinity and lifetime value let SMS and email programs target by what people want and are worth.
- Who is affected
- Ecommerce and retail marketers who use Attentive, and agencies running their programs.
- Martech stack area
- Marketing Automation, Analytics
- Stack impact
- Start with Product Affinity audiences and measure lift against a holdout.
- Business impact
- Low Results are customer claims in the vendor's release; RFM, LTV, Reporting Agent and MCP are in beta.
- Related technologies
- What to watch
- Beta exit dates and independent results.
Attentive announced new AI Pro and AI Reporting functionality on September 22, 2026.
Lifecycle Intelligence
- Product Affinity (generally available): dynamic audiences based on customer interest in specific products and categories.
- RFM (beta): recency, frequency and monetary value of purchases.
- Customer Lifetime Value (beta): a forecast of spending potential to guide retention.
Reporting and connections
A Reporting Agent (beta) gives marketers a conversational way to ask questions about their Attentive program. Model Context Protocol support (beta) allows secure connection to external AI tools such as ChatGPT and Claude.
Results reported by Attentive
Frye US reported a 13% overall revenue lift from the AI Pro suite. Flag & Anthem reported a 28% increase in identified shoppers, 7% more sign-ups and 20% higher abandonment journey revenue. Eric Miao, Attentive’s chief strategy officer, is quoted: “Marketers now have endless data points… technology just wasn’t there until recently.”
Our read
Affinity and lifetime value are old marketing ideas, and what is new is having them computed inside the messaging platform. The beta label on three of five items means most teams should pilot rather than commit. Results from two brands in a vendor release are a prompt to test, so hold back a control group when you do.
Sources
- Yahoo Finance: Attentive releases new AI Pro and AI Reporting functionality (opens in a new tab)
Source of every feature, availability, result and quotation.