AI visibility is now a funded software category: Profound raises $96M, Sitecore buys Scrunch
A venture round at a $1 billion valuation and a suite acquisition, a few months apart in 2026, show AI-answer visibility becoming a product category.
Why it matters
It shows the category is being built into marketing suites and funded as a stand-alone market at the same time, which affects which tools marketers can buy and how long independents will stay independent.