Technology Category

AI

Customer Experience

ASOS confirms a cyber incident as IBM and Red Hat fix 400 Java flaws and Microsoft ships agent execution containers

CX Today's October 10, 2026 security roundup: ASOS confirmed a breach affecting basic customer details, IBM and Red Hat remediated 400+ vulnerabilities in Java libraries, and Microsoft made Execution Containers for AI agents generally available.

MarTech Roundup Editorial 2 min

Why it matters

Customer-facing agents that can read data and act need boundaries and audit trails, and a breach shows what is at stake.

Customer Experience

NTT DATA UK and Ireland research: customer resistance to AI is “a myth”, and banks overestimate satisfaction by about 16%

An NTT DATA contact-centre study of 2,160 people in the UK and Ireland, discussed on October 8, 2026, says consumers are pragmatic about AI, prefer phone, email and chat over chatbots, and that 52% of businesses cite legacy integration as a top-three challenge.

MarTech Roundup Editorial 1 min

Why it matters

If customers accept AI when it is useful, the blocker is often internal systems and handoff design.

Customer Experience

Community platform migrations heat up: Khoros offers free moves while Atlassian and PTC switch vendors

CX Today's October 2026 report on online community platforms: Khoros is offering free migration to Aurora AI through the end of 2026, Atlassian moved its forums to Higher Logic Vanilla on September 22 and PTC moved to Gainsight.

MarTech Roundup Editorial 1 min

Why it matters

A forum migration has real costs in downtime, SEO and member loyalty, and vendors are competing on migration help.

GEO

Google says llms.txt is not a sitemap; data cited shows 7.4% of Fortune 500 sites publish one and most files get no requests

On Google's Search Off the Record, John Mueller said llms.txt cannot be processed as a sitemap and he would not treat it as a priority. PPC Land cites ProGEO.ai (7.4% of Fortune 500 firms have one) and Ahrefs (97% of files received no requests in a month).

MarTech Roundup Editorial 1 min

Why it matters

Teams are investing in llms.txt hoping for AI visibility; the evidence for benefit is thin.

GEO

Preregistered experiment with 1,100 users: forcing Google searches into AI Mode cut publisher click-through by 18.8 points

A preprint dated August 18, 2026 (arXiv 2608.18352) randomised 1,100 US Chrome users. Searches redirected to AI Mode had publisher click-through 18.8 percentage points lower than normal Search, and users reported lower trust and satisfaction.

MarTech Roundup Editorial 1 min

Why it matters

Most traffic forecasts are based on observational data; this is a controlled estimate, within limits.

GEO

Promptwatch data: Reddit’s share of ChatGPT citations fell 86% in mid-August 2026, and Semrush says it is too early to call it permanent

Promptwatch recorded Reddit's share of ChatGPT citations at 3.8% from July 18 to August 7, then 0.5% from August 14 to 17. OpenAI says it does not set a fixed visibility level for sites, and Promptwatch calls the size of the drop provisional.

MarTech Roundup Editorial 2 min

Why it matters

Strategies built around one site or one platform can lose visibility without any change on your side.

GEO

Semrush AI Visibility Index: only 36 of more than 1,200 brands rank in the top 100 on every AI platform, every month

Semrush's AI Visibility Index 2026 analysed 126 million US prompts across ChatGPT, Gemini, AI Mode and AI Overviews. ChatGPT cited about 15 sources per response and Gemini about 3, and 45% of marketers cannot measure AI answer visibility.

MarTech Roundup Editorial 2 min

Why it matters

Visibility on one platform does not carry over to another, so a single AI-visibility score can mislead.

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