What is Data Lakehouse?
A data lakehouse is a data architecture that combines the low-cost storage of a data lake with the management and query features of a data warehouse.
Why does Data Lakehouse matter for marketers?
More marketing tools are being built to run on the lakehouse the company already governs, rather than copy data out of it.
Where does Data Lakehouse stand today?
Databricks and Zeotap launched lakehouse-based CDPs in 2026. Zeotap's Open CDP uses Apache Spark and Iceberg.
Common use cases
- Holding customer data under one set of controls
- Running analytics and AI on shared data
A data lakehouse is a data architecture that combines the low-cost storage of a data lake with the management and query features of a data warehouse.