Timeline Event

Zeotap launches Open CDP

Date
September 15, 2026
Kind
Product launch
Significance
Moderate

On September 15, 2026, Zeotap launched Open CDP, a customer data platform that runs on open-source Apache Spark and the Iceberg table format in the customer’s own lakehouse. Zeotap describes it as composable and “sovereign by design”.

Availability

Zeotap says Open CDP is available to qualified enterprise customers.

How to read “composable”

The word is used loosely across the industry. When comparing products, ask which parts of a CDP (identity resolution, audience building, activation) run in your environment and which run in the vendor’s.

Why it matters

Together with Databricks CustomerLake three months earlier, it shows the CDP category splitting between suites that hold the data and products that run on the data a company already has. Buyers now have to choose where customer data should live before choosing the CDP.

What happened next

Open CDP was newly launched; independent customer results had not been published in the sources we reviewed.

Sources

  1. GlobeNewswire: Zeotap launches Open CDP (opens in a new tab) Press release ·

Coverage on MarTech Roundup

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