- Website
- www.hootsuite.com
- Headquarters
- Vancouver, British Columbia, Canada
- Founded
- 2008
Hootsuite makes software for managing social media accounts. Wikipedia says it was founded in 2008 in Vancouver by Ryan Holmes, Dario Meli and David Tedman, began as a Twitter dashboard called BrightKit for Holmes’s agency Invoke Media, and is privately held. Irina Novoselsky is listed as chief executive. It reported 1,559 employees in August 2024.
Funding and deals
- 2012: OMERS Ventures invested $20 million at a $200 million valuation, followed by a $50 million Series A in May 2012 and $165 million in Series B in August 2013.
- Acquisitions include Seesmic (2012), AdEspresso and LiftMetrix (2017) and Sparkcentral (2021); it agreed to acquire Talkwalker in April 2024.
- Wikipedia reports criticism in September 2020 over an ICE contract, and a January 2026 report that the company was again working with ICE.
The product, as the company describes it
Publishing and scheduling, social listening, analytics, competitive analysis and a unified inbox. Hootsuite’s page claims monitoring across more than 30 social networks, 300+ review sites and 150+ million websites. These are marketing claims and were not verified.