Developing
Meta did not say how much weight typed requests carry, how long they last, or whether they feed ad targeting.
In 60 seconds
- Meta announced "Your algorithm", a space in the three-dot menu to add and manage topics for Feed and Reels.
- After tapping "Interested" or "Not interested", users may be asked for detail in free text; Meta says recommendations will update in real time.
- Large language models now process typed requests alongside behavioural signals, so recommendations can adapt within the same session.
- No completion date, country list, EU status, usage figures or test results were given.
Impact Layer
- What changed
- Facebook users can tell the feed what they want in words, and an LLM interprets it.
- Why it matters
- If users steer their feeds in text, organic reach and content strategy depend partly on topics users state, not only on clicks.
- Who is affected
- Facebook publishers, page managers and social marketers.
- Martech stack area
- AI, Content
- Stack impact
- Watch reach by topic over the coming weeks and consider whether your content is clearly labelled and on-topic for the categories users are likely to request.
- Business impact
- Low Based on PPC Land's reading of Meta's newsroom post. Meta's claims ("a genuine leap forward") are unverified and the post includes no metrics.
- Related technologies
- What to watch
- How long a request lasts, whether typed data is used for ads or model training, and EU availability.
Meta published “Your Algorithm, Your Words: New Ways to Shape What You See on Facebook” on October 13, 2026, according to PPC Land.
What changed
- Your algorithm: a space in the three-dot menu to add and manage topics for Feed and Reels.
- Follow-up questions: after “Interested” or “Not interested”, Facebook may ask for more detail, and users can answer in free text.
- Menu redesign: customisation tools are easier to reach on each post.
- LLMs in ranking: large language models now process typed requests alongside behavioural signals, letting recommendations adapt “within the same session”.
Availability
Meta describes “Your algorithm” as rolling out but gave no completion date, no list of countries or languages and no mention of the EU.
Comparisons
Threads’ “Dear Algo” (February 2026, four countries) limits its effect to 72 hours. Instagram’s reset option (November 2024) wipes recommendations entirely. Facebook’s version is described as persistent, but its duration is not stated.
Not stated
How much weight a typed request carries, whether typed data is used for ad targeting or model training, whether teen accounts have access, and adoption numbers. The announcement comes as the European Commission has preliminarily found Meta in breach of the Digital Services Act over recommender design.
Our read
User-stated interests are a stronger signal than inferred ones. Until Meta says how long they last, plan on reach shifting by topic.
Sources
- PPC Land: Facebook feed now takes typed requests as Meta adds LLMs to ranking (opens in a new tab)
Source for the features, availability, Meta's claims, comparisons and gaps.