- Date
- September 18, 2026
- Kind
- Acquisition
- Significance
- Low
On September 18, 2026, Taboola announced an offer to acquire Dianomi, an advertising network focused on financial advertisers.
The details
- Taboola expects the deal to complete before the end of 2026, subject to regulatory approval and approval by Dianomi’s shareholders.
- No price was stated in the announcement we reviewed.
- Dianomi works with more than 600 advertisers and publishers. Taboola names Reuters, CNN Business, The Times and The Wall Street Journal as publishers, and Charles Schwab, Invesco and Bank of America as advertisers.
- Taboola says Dianomi fits into its Realize platform.
Why it matters
It strengthens Taboola in finance, a high-value advertising vertical where relationships with premium publishers and with finance brands are hard to build quickly. For finance advertisers, the question is whether the premium placements that attracted them to Dianomi remain.
What happened next
The deal needed regulatory and shareholder approval and had not completed in the sources we reviewed.