Timeline Event

Norway fines Xandr NOK 92 million over Grindr users’ data

Date
October 12, 2026
Kind
Regulatory change
Significance
High

Datatilsynet, Norway’s data protection authority, fined Xandr (formerly AppNexus, bought by Microsoft in 2022) NOK 92 million in a decision dated October 2, 2026, made public on October 12. It found Xandr received and passed on Grindr users’ data from July 2018 to April 2020 without a valid legal basis; because Grindr use reveals sexual orientation, the data is special category data under GDPR Article 9, which requires explicit consent.

Details

  • The authority found Xandr was a joint controller and did not verify that consent existed; the data included at least the app name, advertising ID and IP address.
  • It is the authority’s highest fine to date (€8.6 million in the press release, about €8.5 million in the decision), based on Xandr’s own turnover and reduced for the authority’s slow handling.
  • The complaint was filed on January 14, 2020 by the Norwegian Consumer Council with noyb; Grindr was fined NOK 65 million in December 2021.

Why it matters

This is our analysis. Platforms in a bidding chain can be held responsible for consent they did not check, especially for sensitive categories.

What happened next

Xandr has three weeks to appeal; it was not stated whether it has.

Sources

  1. PPC Land: Norway fines Xandr NOK 92m over Grindr data after nearly seven years (opens in a new tab) News report ·

The MarTech Roundup newsletters

Stay ahead of the next shift.

Join the list. Confirm your address from the email we send, and you will get each newsletter you choose as it launches.

Join the newsletter list

We will email you to confirm. You can unsubscribe at any time.