What is Consent Management?
Consent management covers the tools and records used to ask people for permission to use cookies and personal data, and to respect their choices.
Why does Consent Management matter for marketers?
Consent rules decide what data marketing and analytics tools can use, and mistakes carry legal risk.
Where does Consent Management stand today?
The European Commission's November 2025 Digital Omnibus proposed changes to cookie consent, but by mid-2026 the Council's working text had removed those provisions. Current rules still apply.
Common use cases
- Recording consent choices
- Controlling which tags and tools run
Consent management covers the tools and records used to ask people for permission to use cookies and personal data, and to respect their choices.