Executive summary
US internet advertising revenue reached nearly $300 billion in 2025, a 13.9% increase and the highest level in the report's history. The report covers video, social media, search, commerce media, creator advertising, podcasts and display.
Key findings
- nearly $300B US digital advertising revenue
The IAB says revenue reached nearly $300 billion in 2025; MediaPost reports $294.6 billion. - 13.9% Year-over-year growth
Revenue grew 13.9% from 2024. - 30th year A record
The IAB describes the figure as the highest level in the report's history.
Methodology
PwC compiles revenue reported by companies that sell digital advertising in the United States, for the IAB. Full methodology is in the report, which requires registration.
The Interactive Advertising Bureau (IAB) publishes this report each year with PwC. The full-year 2025 edition was published on April 16, 2026, the report’s 30th year.
How to read it
It reports revenue gathered from companies that sell digital advertising, so it measures what advertisers spent with those sellers in the United States, not the effect of any ad. Only the headline figures were readable on the IAB’s public page; the breakdown by format sits behind registration, so format-level numbers are not repeated here. MediaPost’s report of the release gives the 2025 figure as $294.6 billion.