Research
Gartner 2026 CMO Spend Survey
Gartner's 2026 CMO Spend Survey of 401 marketing leaders found labour's share of marketing budgets rose from 21.9% to 24.5%, and 38% named lack of internal AI expertise…
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Research
Reports, surveys and benchmarks.
Research
Optmyzr: Black Friday seasonality adjustments in Google Ads
Optmyzr's analysis of 5,886 Google Ads accounts found that in Black Friday and Cyber Monday 2024, advertisers using seasonality adjustments saw CPCs up 34% and ROAS down 15.7%.
Research
Lumen, Amazon Ads and Cint: cumulative attention and purchase intent
A Lumen Research study with Amazon Ads and Cint of 270 cross-media campaigns found a median 47 seconds of cumulative attention is needed for purchase intent. The full…
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Semrush: AI Visibility Index, H2 2026
Semrush's H2 2026 AI Visibility Index measured brand mentions and source citations across ChatGPT, Gemini, Google AI Mode and AI Overviews, and found under half of top-mentioned brands…
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GrowthLoop and Ascend2: 2026 Commerce Media Investment Index
A survey by GrowthLoop and Ascend2 found 85% of advertisers plan to increase retail and commerce media spend, while 86% would reduce spend or leave a partner over…
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SAP: Global Customer Loyalty Index 2026
SAP's sixth Global Customer Loyalty Index, cited in a sponsored MarTech article, found 60% of consumers want shared control with AI and 30% have switched brands over a…
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Arkose Labs: State of Agentic AI Trust, Q3 2026
Arkose Labs' Q3 2026 report says 97.7% of legitimate AI agent sessions had no verified Web Bot Auth signature, with ChatGPT agent signing 78.4% of its sessions.
Research
DataDome: AI Traffic Report Q3 2026
DataDome counted about 25 billion AI agent requests in July to September 2026, up 41.5% on Q2, with Meta's Muse making 33% of agentic browser requests over only…
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Comscore and TuneIn: State of Audio 2026
Comscore and TuneIn's State of Audio 2026 report leads with a 13% rise in top-20 US audio minutes versus 2023, but its own chart shows July 2026 about…
Research
DoubleVerify: Scroll, Stop and Shop (walled garden trends, 2026)
DoubleVerify's 2026 survey of 22,000 consumers and 2,020 marketers found social purchasers fell to 25% from 30% and the share saying influencers affect purchases fell to 48% from…