Developing
The three-times claim does not name a benchmark or comparison model.
In 60 seconds
- On September 15, 2026 Salesforce announced Koa, its first CRM reasoning model for Agentforce, built by post-training NVIDIA Nemotron 3 Super.
- Salesforce says it matches or exceeds leading models on CRM actions with three times fewer errors on tasks such as updating opportunities and routing cases, on its own CRM benchmark.
- It says no customer data was used; training used synthetic scenarios across more than 14 industries.
- Pilot customers include 1-800Accountant, Formula 1, UChicago Medicine and Xero; US general availability is expected winter 2026.
Impact Layer
- What changed
- Salesforce is training a model of its own for CRM work instead of relying only on general-purpose models.
- Why it matters
- A model that knows CRM objects and workflows may make agents more accurate at routine record changes, and keeps the model inside Salesforce's trust boundary.
- Who is affected
- Salesforce Agentforce customers and admins.
- Martech stack area
- CRM, AI
- Stack impact
- Ask for pilot access and measure error rates on your own cases against your current model.
- Business impact
- Moderate The performance claim is Salesforce's, with no named benchmark or comparator. Pricing was not disclosed.
- Related vendors
- What to watch
- General availability, pricing and independent benchmarks.
Salesforce announced Koa on September 15, 2026, describing it as its first CRM reasoning model for Agentforce. It was created by post-training NVIDIA Nemotron 3 Super with proprietary synthetic datasets based on nearly three decades of CRM deployments.
What Salesforce says
- On Salesforce’s CRM benchmark, Koa matches or exceeds leading models on CRM actions with three times fewer errors when completing tasks such as updating opportunities, routing cases or scheduling follow-ups.
- No customer data was used. The training data was synthetic scenarios reflecting reasoning, tool use and decision-making across CRM workflows in more than 14 industries.
- Select pilot customers have it now, including 1-800Accountant, Baxter Credit Union, Engine, Formula 1, UChicago Medicine and Xero. General availability is expected in winter 2026 in US regions. Pricing was not disclosed.
Marc Benioff: “With Koa, the knowledge is put inside the model itself.”
Our read
The three-times figure has no named benchmark and no named comparison model, so it is a marketing statement. The interesting part is the strategy: train a model that knows the shape of CRM data and keep it inside Salesforce’s own boundary. For customers the test is whether it makes fewer mistakes on your records. Run a pilot on a narrow task such as case routing, count the errors against your present setup, and ask what the model costs per action.
Sources
- Salesforce: Announcing Koa, Salesforce's first CRM reasoning model, built on NVIDIA Nemotron (opens in a new tab)
Source of the model, claims, training statement, pilots, availability and the quotation.