Developing
Reported by PPC Land; the report has date inconsistencies, and no collective redress lawsuit was filed in 2025.
In 60 seconds
- noyb filed 21 new complaints in 2025, down from more than 40 in 2023, and had 460 cases pending at the end of December.
- Income was €1,558,856 against expenses of €1,278,225, a surplus of about €280,630.
- Fines linked to noyb's work since 2018 total about €2 billion, many uncollected.
- noyb is preparing its first collective redress case, against credit agency CRIF.
Impact Layer
- What changed
- The leading privacy complaint group has published its numbers and its priorities.
- Why it matters
- noyb's complaints have driven major rulings in ad tech and consent, so its capacity affects enforcement risk for marketers.
- Who is affected
- Privacy, legal and marketing teams that depend on consent and tracking.
- Martech stack area
- Data
- Stack impact
- Watch noyb's collective redress plans and any complaints that target tracking, pay-or-okay banners or AI training data.
- Business impact
- Low Based on PPC Land's reading of the report. PPC Land found an inconsistency in the TikTok/Grindr filing date and a PDF metadata date of July 20, 2026.
- Related technologies
- What to watch
- The first collective redress filing and EDPB pay-or-okay guidelines.
noyb, the Vienna-based privacy group chaired by Max Schrems, published its 35-page Annual Report 2025 on October 13, 2026, as reported by PPC Land.
Numbers
- 21 new complaints filed in 2025, down from more than 40 in 2023; 460 pending cases at the end of December.
- Income of €1,558,856 and expenses of €1,278,225, leaving a surplus of about €280,630.
- Personnel costs of about €1.02 million, roughly 80% of spending; staff of 20 plus 11 legal trainees.
- Administrative fines linked to noyb’s work since 2018 total about €2 billion, many uncollected.
Key points
- Schrems attributed the lower complaint count to work on the EU Digital Omnibus, saying it “has limited our resources for other matters”.
- noyb is preparing its first collective redress case, against credit agency CRIF, supported by a survey of more than 2,400 participants.
- noyb estimates Meta’s AI training could create liability of about €200 billion if damages were €500 per user.
Not stated
Whether any collective redress lawsuit has been filed (none was in 2025), how the surplus will be used, outcomes of the CDiscount and Allocine cookie cases, and the final Digital Omnibus text.
Our read
Fewer new complaints does not mean less risk: 460 cases are pending and collective redress could change the scale of claims.
Sources
- PPC Land: noyb filed 21 GDPR complaints in 2025 as Omnibus fight limited resources (opens in a new tab)
Source for the report's figures, claims and open questions.