Developing
Two small product updates reported by Search Engine Roundtable in October 2026.
In 60 seconds
- A new "Text customization asset previews" section lets advertisers see up to 10 example headlines and descriptions generated by Google AI for a final URL, without opting in.
- Examples are mostly generated in under 30 seconds and are available in eight languages; text guidelines filter the previews.
- Four new AI Max columns appear in reporting: Brand Inclusions, Locations of interest, Commission and Optimized targeting.
- Hana Kobzova of PPC News Feed and Vivek Gupta first spotted them.
Impact Layer
- What changed
- Advertisers can preview what AI Max would write for their pages before accepting it.
- Why it matters
- Text customization changes ad copy automatically, so a preview helps check brand fit and guideline compliance first.
- Who is affected
- Google Ads advertisers and agencies using or evaluating AI Max.
- Martech stack area
- Advertising, SEO & Search
- Stack impact
- Run the preview on your main landing pages and set text guidelines before opting in; add the new columns to your reports.
- Business impact
- Low Reported by Search Engine Roundtable from help-page changes and a LinkedIn post. The columns are shown in a screenshot, and their definitions were not given.
- Related technologies
- Related vendors
- What to watch
- Google's documentation for the new columns.
Two small Google Ads updates for AI Max were reported by Search Engine Roundtable in the second week of October 2026.
Text asset previews (October 9)
- A new “Text customization asset previews” section of the help page lets advertisers preview sample text assets generated by Google AI for AI Max campaigns.
- Google AI generates up to 10 example headlines and descriptions when a final landing page URL is provided. Opting in is not required to view them.
- If no final URL is prefilled, enter a URL and select “Preview examples”. Examples are mostly generated in under 30 seconds.
- Languages: English, Spanish, Portuguese, Italian, French, German, Japanese and Dutch.
- If text guidelines such as excluded words or themes are set, the preview filters assets to match them; if the rules block every asset, advertisers are prompted to adjust them.
New columns (October 8)
Four AI Max-related columns appeared in reporting: Brand Inclusions, Locations of interest, Commission and Optimized targeting. Vivek Gupta noticed them and posted on LinkedIn; the article shows them in a screenshot but does not define them.
Our read
Previews address a real worry, which is machine-written copy going live unseen. Use them to set text guidelines before opting in, and check the new columns once Google documents them.
Sources
- Search Engine Roundtable: Google Ads enables text customization asset previews (opens in a new tab)
Source of the preview feature, limits, languages and credits.
- Search Engine Roundtable: Google Ads AI Max columns, brand inclusion, commission, locations of interest and optimized targeting (opens in a new tab)
Source of the four new columns.