Developing
CEO Amit Bendov: "For years, AI told you how to win. Now, AI wins deals for you."
In 60 seconds
- Gong announced Gong Activate, a self-improving revenue loop, at Celebrate '26 on September 30, 2026.
- Mission Callisto releases include Gong Enrich (sales enrichment with partners such as Apollo, LeadIQ, Lusha and ZoomInfo), Agent Builder and Deep Mode.
- Gong cites AT&T Business (54% rep productivity), Cisco (32% larger deals, 26% higher win rates) and Experian (25% win-rate lift).
- These are Gong's reported customer outcomes.
Impact Layer
- What changed
- Gong moved from analysing sales conversations to automating more of the work around them.
- Why it matters
- RevOps teams get one vendor offering enrichment, agent building and an improvement loop, which also concentrates dependence on it.
- Who is affected
- RevOps and sales leaders who use Gong, and rival revenue-intelligence vendors.
- Martech stack area
- CRM, Marketing Automation, AI
- Stack impact
- Ask which outcomes were measured against a control and how enrichment data is sourced.
- Business impact
- Moderate The outcome figures come from Gong's announcement and name no method.
- What to watch
- Pricing, adoption beyond early customers and how enrichment partners are billed.
Gong announced new revenue AI products at its Celebrate ’26 event in Las Vegas, in a release dated September 30, 2026.
What was announced
- Gong Activate: a self-improving revenue loop system.
- Mission Callisto releases: Gong Enrich for sales enrichment, Agent Builder for custom workflow automation and Deep Mode, an AI investigation assistant.
- Gong Enrich partners: Apollo, Findymail, Firmable, Kernel, LeadIQ, Lusha, RocketReach, Wiza, ZeroBounce and ZoomInfo.
Outcomes Gong cites
- AT&T Business: 54% improvement in rep productivity through coaching.
- Cisco: 32% larger deal sizes and 26% higher win rates among early adopters, with 18,000 licences deployed.
- Experian: a 25% lift in win rates after consolidating four acquisitions on one AI platform.
CEO Amit Bendov: “For years, AI told you how to win. Now, AI wins deals for you.”
Our read
The enrichment partner list is notable: Gong is choosing to connect to many data providers, including ZoomInfo, rather than build its own database. For RevOps leaders the questions are about proof and control: which outcomes were compared with a control group, what the agents may do unattended, and how data from many providers is reconciled. The figures are the vendor’s.
Sources
- Gong: From data to action, Gong debuts new revenue AI innovation at Celebrate '26 (opens in a new tab)
Source of the products, partners, outcomes and quotation.