Basis: Netflix’s October 2026 forecast cut and data targeting changes, LG and Magnite’s agentic buying announcement, and measurement claims from Comscore, VAB and Kochava that omitted methods.
Supply and availability
- Which ad products and integrations are live today, and which are announced but not yet available in my market?
- Which partners or DSPs can access this inventory?
Data and cost
- Which third-party data categories are allowed, and what data fees apply?
- How is consent handled in a pixel or conversion API?
Measurement
- What is measured (viewing, ad exposure, attention) and with which data source, devices and sample?
- Are comparison thresholds the same across platforms? (A report that counts sessions after 30 seconds on one platform and five minutes on another is not comparable.)
- What are the match rates for cross-screen attribution?
- Is there independent verification or a control group?