Optimizely
Optimizely One
Optimizely One is Optimizely's digital experience platform: content management, experimentation, personalization, analytics, commerce and an agent platform, sold as one connected workflow.
Technology Category
Personalization
Mainstream
Analytics
Experimentation and A/B Testing
Experimentation in marketing means running controlled tests, most often an A/B test that randomly shows two versions of a page, email or ad to different people and compares…
Mainstream
Customer Experience
Personalization
Personalization is tailoring a service, message or experience to a specific person, using what is known about them such as past behavior, location or stated preferences.