What is Location Intelligence?
Location intelligence uses data about places and the visits people make to them to target advertising and to measure whether advertising led to a visit.
Why does Location Intelligence matter for marketers?
Visits to a store or venue are one of the few ways to connect advertising to a real-world action.
Where does Location Intelligence stand today?
Infillion announced plans in September 2026 to acquire Foursquare, which says it has 100 million points of interest and 16 billion check-ins. Location data is heavily regulated in privacy law.
Common use cases
- Store-visit measurement
- Audience targeting by place
Location intelligence uses data about places and the visits people make to them to target advertising and to measure whether advertising led to a visit.