Product

Twilio Segment

Data flowing between connected devices
Photo: US Navy 040721-N-5232L-002 Information Systems Technician 1st Class Jamie J. Andrews of Sacramento, Calif., checks connections on Local Area Network (LAN) cables aboard USS Kitty Hawk (CV 63) by U.S. Navy photo by Photographer's Mate Airman Jason D. Landon, public domain, via Wikimedia Commons

Twilio describes Segment as a customer data platform that lets companies collect, clean and activate customer data in any tool to create context-driven experiences. Twilio agreed to acquire Segment on October 12, 2020 (see the timeline entry).

What Twilio says it does

  • Connections: a customer data pipeline that collects first-party data from touchpoints and routes it to data warehouses or more than 550 destinations.
  • Unify: builds unified customer profiles.
  • Engage: orchestrates real-time customer journeys.
  • Data activation: uses warehouse data to improve experiences.

Integrations and pricing

Twilio says the platform supports more than 750 integrations. The page links to pricing without stating tiers or a free plan. Segment’s website has been merged into Twilio’s, and Twilio says the products, documentation and resources are unchanged.

Vendor

Related technologies

  • Customer Data Platform (CDP)A customer data platform collects customer data from many sources, unifies it into profiles,…
  • Identity ResolutionIdentity resolution is the work of deciding which records in different data sets refer…
  • Reverse ETLReverse ETL is the process of copying customer data out of a data warehouse…

Alternatives and related products

Sources

  1. Twilio: Segment (opens in a new tab) Primary source
  2. Twilio: Form 8-K, Exhibit 99.1, announcement of the Segment acquisition (SEC) (opens in a new tab) Regulatory filing ·

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