Developing
A test seen in one account via a LinkedIn post; no launch date or availability from Google.
In 60 seconds
- Natasha Kaurra posted a screenshot on LinkedIn of a report combining search terms, ad combinations and landing pages, the first time she had seen it in her accounts.
- It shows search terms entered, headlines and descriptions shown, landing pages and match sources such as AI Max expanded matches.
- It also shows asset sources, indicating whether advertisers provided the assets.
- Kaurra said it could help advertisers spot mismatches between intent, ad messaging and landing pages.
Impact Layer
- What changed
- Advertisers may soon see which query, ad text and page combine for each result.
- Why it matters
- AI Max and other automated features generate matches that are hard to audit; a joined report helps check them.
- Who is affected
- Google Ads advertisers and agencies using AI Max and responsive search ads.
- Martech stack area
- Analytics, Advertising
- Stack impact
- Nothing to do yet. If the report appears in your account, use it to check query and landing page mismatches.
- Business impact
- Low Reported by Search Engine Roundtable from one user's observation. The article gives no launch date, rollout scope or metric definitions, and does not say whether it replaces existing reports.
- Related technologies
- Related vendors
- What to watch
- Google's confirmation and rollout.
Barry Schwartz reported on Search Engine Roundtable on October 14, 2026 that Google Ads “seems to be testing” a new report.
What it shows
Natasha Kaurra posted a screenshot and comments on LinkedIn, saying it was the first time she had seen the report in one of her accounts. According to the article it includes:
- The search terms users entered.
- The headlines and descriptions shown with those searches.
- The landing pages users were sent to.
- Match sources, such as AI Max expanded matches or landing page and URL inclusions.
- Asset sources, showing whether advertisers provided the assets.
Kaurra said it could help advertisers spot mismatches between search intent, ad messaging and landing pages.
Not stated
An official launch date, rollout scope or availability by account or region; whether it replaces existing reports; the definition of the metrics; and how it works with AI Max beyond Kaurra’s comments. The article includes no statement from Google.
Our read
One account’s screenshot is a hint. If it arrives, it is a good way to audit automated matching.
Sources
- Search Engine Roundtable: Google Ads Search Terms & Ad Combinations As One Report (opens in a new tab)
Source for who spotted it, what it shows and what is not stated.