Developing
All dates are estimates; Google reserves the right to switch a release between major and minor.
In 60 seconds
- Starting with v26, releases ship twice monthly instead of monthly; four major releases a year continue and others are minor with "only new, non-breaking features".
- Each major stays available for one year and sunset dates are unchanged; release posts and YouTube events move to twice a quarter.
- The tentative plan lists 25 versions from October 2026 to December 2027, with 21 in 2027 (four majors, v27 to v30, and 17 minors).
- Projected sunsets: v23 in February 2027, v24 in May 2027, v25 in August 2027 and v26 in November 2027.
Impact Layer
- What changed
- Ads API users get new features faster, with more versions to track.
- Why it matters
- Teams that run tools on the API must plan upgrades, and Google says the cadence is aimed at automated agents and workflows.
- Who is affected
- Developers, marketing operations teams and agencies that build on the Google Ads API.
- Martech stack area
- Marketing Automation, Advertising
- Stack impact
- Check which API version your tools use against the sunset table, and plan upgrades around the four major releases.
- Business impact
- Moderate Based on PPC Land's reading of Google's post. The 13-month availability reading and the five-major overlap are PPC Land's inferences, and dates are estimates.
- Related technologies
- Related vendors
- What to watch
- Client library cadence, any change from minor to major releases and developer token changes.
Google’s post, signed by Anash P. Oommen of the Google Ads API team and dated October 12, 2026, announces a faster release cadence. PPC Land reported it on October 13.
Key changes
- From v26, releases ship twice monthly instead of monthly.
- Four major releases per year continue; other releases are minor and, per Google, add “only new, non-breaking features”.
- Each major stays available for one year, and sunset dates are unchanged.
- Release blog posts and YouTube events move to twice a quarter.
Schedule
The tentative plan lists 25 versions from October 2026 to December 2027. The 2027 portion has 21 releases: four majors (v27 to v30) and 17 minors. Projected sunsets are v23 (February 2027), v24 (May 2027), v25 (August 2027) and v26 (November 2027).
Stated rationale
Google says the faster cadence gives “automated agents and workflows near-instant access to cutting-edge features”.
Not stated
Notice before Google switches a release between major and minor, whether the December releases will ship, the client library cadence, why the sunset table implies about 13 months of availability against the stated one year, and when developer tokens will be removed from API calls.
Our read
More frequent releases mean less time per upgrade. Put the sunset dates in your team calendar.
Sources
- PPC Land: Google Ads API moves to two releases a month starting with v26 (opens in a new tab)
Source for the cadence, schedule, sunset dates and gaps.