Developing
A test seen by individual users; Microsoft has not confirmed it, and the reporter has not seen it himself.
In 60 seconds
- Khushal Bherwani posted a screenshot on X of "Related Searches Based on Your Browsing" within sponsored results; Sachin Patel also spotted it.
- The module sits below the Microsoft Ads in search results.
- The article links it to a similar Google feature from a few months earlier.
- No data on markets, devices, share of users or whether it appears for organic results.
Impact Layer
- What changed
- Bing is testing personalised search suggestions tied to a user's browsing.
- Why it matters
- Personalised related searches shift which queries users run next and could affect ad and organic traffic.
- Who is affected
- Search advertisers and SEOs working on Bing.
- Martech stack area
- Advertising, SEO & Search
- Stack impact
- Nothing to change yet. Watch Microsoft Advertising query reports for shifts in long-tail queries.
- Business impact
- Low Reported by Search Engine Roundtable from other users' screenshots; the author assumes it applies to organic and paid results but has not seen it himself.
- What to watch
- Microsoft confirmation and the browsing data used.
Barry Schwartz reported on Search Engine Roundtable on October 15, 2026 that Bing is testing a “Related searches based on your browsing” module.
What was seen
- Khushal Bherwani posted a screenshot on X, writing that Bing shows “Related Searches Based on Your Browsing” within sponsored results. Sachin Patel also spotted the test and reported it on Search Engine Watch.
- The module appears below the Microsoft Ads in search results.
- The article links it to a similar Google feature from a few months earlier.
Not stated
Whether Microsoft has confirmed the test, how Bing selects the related searches or what browsing data it uses, the markets, devices or share of users included, whether it appears for organic results (Schwartz assumes it does for both but has not seen it himself), and how long it has run.
Our read
A personal-data-driven suggestion box raises the privacy question of which browsing signals Bing uses. Microsoft has not answered it.
Sources
- Search Engine Roundtable: Bing Tests Related Searches Based On Your Browsing (opens in a new tab)
Source for the screenshots, what is shown and what is not stated.