- Type
- Conference
- Starts
- February 25, 2027
- Location
- Berlin, Germany
- Organizer
- The MarTech Summit (BEETc)
The MarTech Summit Berlin takes place on February 25, 2027 at the Grand Hyatt Berlin, Marlene-Dietrich-Platz 2. The organizer is The MarTech Summit, run by BEETc.
Format and agenda
The summit features keynote presentations, fireside chats, roundtables and panel discussions, all in English, plus networking breaks and an evening reception. The agenda is grouped as:
- MarTech, data and measurement: AI-first stacks, first-party data, marketing automation and attribution.
- AI and the future of marketing: AI agents, AI search, AI-powered decisioning and governance.
- Customer experience and growth: personalization, omnichannel journeys, retention and loyalty.
- Creative, people and marketing strategy: AI-powered content, human creativity and operating models.
The organizer says the 2025 Berlin edition had more than 350 attendees from 30 industries and more than 200 companies, and that it targets 85% at leadership level for 2027. Do not confuse it with MarTech (martech.org), which runs a separate conference.