- Type
- Conference
- Starts
- February 22, 2027
- Ends
- February 24, 2027
- Location
- Carlsbad, California, USA
- Organizer
- Advertising Week (B2B Marketing Exchange)
B2B Marketing Exchange (B2BMX) returns on February 22 to 24, 2027 at the Omni La Costa Resort in Carlsbad, California. It is powered by Advertising Week. Earlier editions were held in Arizona; the 2027 event has moved to Carlsbad.
What the organizer says
- Seven practitioner-focused tracks of educational sessions, hands-on workshops, networking and an innovation marketplace with solution providers.
- Themes include AI and machine learning, go-to-market strategy and account-based marketing, B2B content, customer growth and retention, measurement and data, marketing technology and integration, and leadership and culture.
The page shows logos of companies that attended previous editions, including Google, Amazon, Microsoft, Salesforce and Adobe, but gives no attendee counts.